Maruti Suzuki’s channel for pre-owned cars True Value has sold 4 million pre-owned cars, it said in a media release. The company made entry into India’s pre-owned car market in 2001 and claims to now have expanded its reach to 550 outlets across 268 cities across the country.
The company further claims to have “a rigorous 376 check quality evaluation, refurbishment and certification process”. True Value Certified cars comes with up to 1 year warranty and 3 free services, the release said.
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True value said that it has made the process of buying pre-owned cars safe, reliable, and hassle-free.
“The pre-owned car market in India is highly unorganised and there are very few players providing safe, reliable and transparent buying and selling experience to buyers,” Shashank Srivastava, Executive Director (Marketing and Sales) at Maruti Suzuki India Limited said.
“True Value was setup to overcome these issues and ensure that buyers of pre-owned car get the same experience as new car buyers,” Srivastava said.
“These outlets are digitally integrated through website and app so that customers can access details of all the cars available at True Value outlets from the comfort of their home. Our focus is to offer quality cars, refurbished and certified with the assurance of warranty,” he further said.
“The record of over 4 million True Value pre-owned car sales stands testament to our customers persistent support and love for the brand,” the Executive Director said.
In line with market trends, Maruti Suzuki upgraded its True Value outlets in 2017 offering a seamless amalgamation of online to offline car buying experience, the media release said. With this change, a modern and progressive outlook has been created matching our customers’ profile, delivering enhanced customer experience in the most simplified manner, it further said.
True Value is offering a wide selection of used cars and services like insurance, finance and accessories, the release said.
The company has also roped-in Bollywood actor, Rajkummar Rao as the brand ambassador of True Value. He has been representing the company for almost 3 years now, the release said.