India’s own micro-blogging platform gains popularity among users with an increase in download. Key organisations from the Ministry of Electronics and Information Technology have opened accounts on Koo, India’s own micro-blogging platform. This move comes as a strategic response as an action against Twitter for not complying with the order for blocking around 257 Tweets and Twitter accounts which were tweeting about farmer genocide.
So far Koo has verified handles of the Ministry of Electronics and Information Technology (MEITY), MyGov, Digital India, India Post, National Informatics Centre (NIC), National Institute of Electronics and Information Technology (NIELIT), Common Services Center, UMANG app, Digi Locker, National Internet Exchange of India (NIXI) and Central Board of Indirect Taxes and Customs (CBIC) to name a few.
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Aprameya Radhakrishna, Co-Founder and CEO, Koo, said: “We believe that it is important to build social networks keeping in mind local cultural nuances. Koo being deeply focussed on India will help ensure a consistent experience for all users on the platform. We are humbled and at the same time excited by the adoption and encouragement by so many noteworthy personalities and recently the entry of the top most government offices of the country onto Koo.”
Koo creates a trusted local space for Indians to connect, comment and engage, making it a people-first platform. The app facilitates active conversations as creators can express themselves and users can follow creators of their choice to create a customised feed. It is a one-of-its-kind platform that resonates with the voices of Indians. The 10-month-old app has received appreciation from all quarters, having won the Aatmanirbhar App Challenge by the Indian government. It was also named Google PlayStore’s Best Daily Essential App for 2020 and got a special mention by Prime Minister Narendra Modi in his Mann Ki Baat address.
Koo: Koo was founded in March 2020, as an inclusive micro-blogging platform in Indian languages where people from across different regions in India can express themselves in their mother tongue. Just 10% of India speaks English. 90% prefer Indian languages. There’s no place on the internet for them to express themselves in their native language and discover others from the same community. Koo provides a voice to Indians who prefer Indian languages. This is how Koo has become a game-changer that is available in multiple languages such as Hindi, Kannada, Telugu, Bengali, etc.